July | 2014 | Mass Media

Portfolio (Scribd.com):

View this document on Scribd

Project Corrections / Time spent: I spent about 4 hours correcting my projects. I resized the montage project and got rid of the football because it looked awkward and out of place. With the Word Project I adjusted the lines and fixed the spacing. I also made corrections to the Logos. i changed the background of the mountains on the first logo and moved them down, then I created an outline of a condor and using the shape builder tool I made the bird to be above the mountain. I also moved the name of the company down into the white mountain outline. Then I looked at the second logo and decided that I needed to fix that, I made the door red and added a gold doorknob. I also made the words line up with the edges of the door so that everything flows nicer. I made some adjustments to my business cards as well, I moved the company name further away from the bird logo and I moved the bird logo away from the edge of the business card.
Message: I wanted this to showcase all of the skills that i learned over the semester so I put the new designs into my portfolio instead of the old.
Audience: For this project, the audience is my Comm 130 class. I could possibly use it for job offers in the future
Top Thing Learned: I learned that trying to find a good background and contrasting font for your portfolio is incredibly and surprisingly difficult
Future application of Visual Media: I will look for opportunities to improve my design skills and to use them in my chosen field
Color scheme and color names: Monochromatic (Green)
Title Font Name & Category: Titles, Rosewood (decorative)
Copy Font Name & Category: Body:
Thumbnails of Images used:

Sources (Links to images on original websites / with title of site):

http://bgfons.com/upload/wood%20_texture561.jpg

Inside

Front/Back

Description:
A three sided (tri fold) folding brochure.

Process (Programs, Tools, Skills):

I set up the gateway fold in Adobe InDesign. I split my layout into 3 sections with the concept that the two outer pages would be on the first indesign page and the next 3 would be on the second InDesign page.

I used the Pacers own shade of blue so that it creates the sense of actually being put on by the Pacers. I used basketball photos because it’s advertising basketball camps, and I used pictures of Paul George and Frank Vogel because the are going to be present.

For all of the images on my brochure I put them first in photoshop and used the polygonal lasso tool and after I had cropped the image I put a mask on the image. After that the blue could show through the image.

I created the logo in Illustrator using the shape maker tool and then I placed it into Photoshop. When it was in photoshop I did the same that I did with the images and cut it out and put a mask on it so that it would be transparent.

Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Message: Inform my audience about the Pacers skill camps. I am advertising that anyone can come and sign up to learn from the star of the team and it’s coach.

Audience: Pacer and basketball fans that want to get better at basketball or that want their children to

Top Thing Learned: I learned how to set up the measurements on different pages in indesign to fold a brochure correctly

Color scheme and color names: Monochromatic: Pacer Blue

Title Font Name & Category:

Copy Font Name & Category: Perpetua / Sans Serif

Word count: 277